Here’s how to find a name that works for your startup:
1. Reflect your story and purpose
Your startup’s name should capture the essence of what your business stands for. Ask yourself:
- Does the name reflect the problem you’re solving?
- Can it tell a piece of your brand story?
- Does it create curiosity or spark an emotional connection?
For example, Airbnb was inspired by the founders’ initial business of renting air mattresses in their apartment. The name tied back to their story and was easy to remember while being directly linked to their service.
2. Keep it simple and memorable
A great name doesn’t have to be complex to be effective. Simplicity often makes it more memorable. If people can’t pronounce it easily, they’ll likely forget it just as fast.
What works best?
- Short, clear, and easy to spell.
- Avoid unnecessary symbols, numbers, or hard-to-pronounce words.
- Think about how it sounds when spoken aloud.
Test it out: Say the name out loud and share it with people you trust. If they stumble while saying it, consider simplifying further.
3. Check availability early
Falling in love with a name only to find out the domain or social media handles are taken can be frustrating. Save yourself the headache by checking availability early in the process.
Here’s how to check availability:
- Domains: Use tools like Namechk or GoDaddy to see if the domain is free.
- Social Media: Verify if the same name can be used consistently across platforms.
- Trademarks: Check your country’s trademark database to avoid legal issues later.
Pro Tip: Consistency matters. Having the same name across all platforms helps build brand recognition and trust.
4. Use creative tools for inspiration
If you’re stuck, creativity tools can help spark ideas or generate unique combinations you hadn’t considered. Try:
- Namelix: Generates short, brandable names using AI.
- Shopify business name generator: Offers creative name ideas based on keywords you input.
- Word association: Brainstorm words related to your business values and services, then combine them in creative ways.
Sometimes, inspiration comes from unexpected places – so keep an open mind during this process!
5. Test your name before committing
Before finalizing your startup name, test it out:
- Say it out loud: Does it sound professional yet approachable?
- Ask for feedback: Share it with friends, mentors, or potential customers to gauge their reactions.
- Consider longevity: Will the name still make sense as your business evolves?
Final tip: The simplest ideas often work best
At the end of the day, your startup’s name should feel authentic, reflect your brand values, and be easy to remember. Sometimes, the simplest ideas leave the strongest impressions.
Once you’ve chosen your name, create your profile on PitchSee and start connecting with potential investors who can help bring your vision to life.
