Example of good practice: Slack
Slack, one of the most widely used communication tools today, didn’t start as a workplace platform. The team behind it was initially developing a video game called Glitch. When the game failed to gain traction, they noticed something significant: the internal communication tool they had created to collaborate during development had massive potential.
At a time when businesses were shifting toward remote and hybrid work, Slack’s team recognized the growing demand for streamlined, efficient workplace communication. Instead of clinging to their original product, they pivoted. By transforming their internal tool into a product that improved team collaboration and integrated with other popular tools, Slack aligned perfectly with market needs.
The result? Slack revolutionized workplace communication attracted millions of users, and was acquired by Salesforce in 2021 for $27.7 billion.
Why This Matters for Startups
Investors are looking for founders who can adapt, identify market opportunities, and pivot when necessary. They’re not just investing in an idea—they’re investing in your ability to execute, innovate, and evolve.
Here’s the takeaway:
- Be adaptable: If something isn’t working, recognize the opportunity to shift.
- Stay relevant: Align your solution with market demands and emerging trends.
- Show potential: Investors want to see founders who think ahead and act decisively.
When you position your startup as the solution people are searching for—like Slack did—you turn challenges into opportunities and gain investor confidence.
Ready to fine-tune your pitch and align with investor expectations? Start showcasing your vision and adaptability on PitchSee.
