From idea to success

Although the world is more connected, starting a successful business can still be difficult, as most new companies fail due to not following basic business principles. Even if you have a fantastic idea, it’s the most common mistakes that can prevent success. Seeking advice from experienced entrepreneurs can help new founders avoid these pitfalls. 


Key Considerations Before Launching a Startup

Starting a new business can be a daunting prospect, and it’s important to ask yourself some key questions before diving in. Many startups fail, so it’s crucial to be aware of the challenges and risks involved. Before launching your business, it’s important to clarify your aims and be fully committed to your project.


Success in the startup world is dependent on hard work and smart decision-making. Whether you want to make a lot of money or change the world, having a clear idea of your goals is essential. However, you should also be prepared for adversity, as setbacks and challenges are virtually guaranteed. It’s important to stay committed to your project, even when things look bleak. To ensure that you know when to pull the plug, put a couple of numbers to your commitment. For example, decide on the amount of money you’re willing to invest and the amount of time you’re willing to put in. If you realize that your startup isn’t going to make it, it’s best to quit before you end up wasting more time and money.


Another important factor to consider is the support of others. Although you’ll be relying on your own resources, having the support of friends and family can make a big difference. It’s important to make sure that your loved ones are on board with your project and understand the risks involved. Starting a new business can be hectic, unpredictable, and require long hours, so it’s important to ensure that your relationships don’t suffer as a result.


So, before launching a startup, it’s important to ask yourself why you’re doing it, clarify your aims, be fully committed, be prepared for adversity, set some criteria for when to quit, and seek the support of your loved ones. While there are no guarantees of success, taking these steps can help you navigate the challenges and increase your chances of building a successful business.


Raising funds can be challenging, but it’s crucial for startups. To increase your chances of success, it’s important to remember a few basic rules. Firstly, it’s essential to identify the right contacts to approach for investment. This means targeting people who know your industry and can provide more than just financial support – they can also offer advice, experience, and access to their networks. You should focus on finding a small number of genuine industry experts rather than simply seeking out anyone with a checkbook.


In addition to identifying the right contacts, it’s also important to plan carefully and have excellent listening skills. Proper preparation is key when seeking funding, and you should have a clear understanding of where your business is currently and where the funding will take you. Ideally, you should start fundraising well in advance to avoid pitching when you’re in desperate need of funding. It’s also wise to ask for an appropriate amount based on the stage of your startup’s development. If it’s still early days, it’s better to request a modest amount.


Finally, it’s crucial to listen to investors even when they decline your proposal. If you receive multiple rejections citing the same issue, take a break from fundraising to refine your business plan. By following these basic rules, you can increase your chances of successful fundraising and take your startup to the next level.


The Dangers of Micromanagement and How to Avoid Them

The urge to micromanage can be strong for entrepreneurs, who are naturally protective of their business. However, micromanaging can be counterproductive and stressful. It can even harm the company in the long run. Therefore, it’s crucial to create a company culture that encourages excellence and enables employees to be self-reliant.


To achieve this, it’s important to communicate company goals clearly and motivate employees to achieve them. Rewards for achievements can also help encourage a positive and productive company culture. Additionally, promoting problem-solving can lead to more self-reliant employees. Encourage employees to come to you with problems, and make an effort to resolve them quickly to earn their trust.


The benefits of a self-reliant workforce can be significant. When employees are proactive and autonomous, it frees up time for entrepreneurs to focus on other important tasks. This was demonstrated by Maynard Webb, who worked with companies like Yahoo and eBay. In one instance, a massive logistical problem arose at eBay when the company’s infrastructure couldn’t keep up with the volume of sales ads. Rather than take 18 months to resolve the problem, Webb’s team took the initiative to create a new indexing process and solve the issue within six months.


Micromanagement is ultimately counterproductive and stressful. Encouraging a positive company culture that rewards achievement and problem-solving can lead to a self-reliant workforce that can enable entrepreneurs to focus on other important tasks.


Delegating tasks effectively can be challenging, but the RACI model can be a valuable tool to help. Author Maynard Webb knows this firsthand from an experience with a manager who was criticized for micromanaging. To delegate effectively, it’s crucial to find the right balance between managerial oversight and responsibility. Identifying the team members who are the most capable and willing to complete essential tasks is a critical step. Once this is done, communicating goals and expectations clearly and checking in regularly are necessary.


To help with delegation, the RACI model can be employed. The model involves asking four questions when delegating tasks. The first question is about identifying the person responsible for making decisions. Ideally, this person should be as far down the hierarchy as possible. The second question is about the person who approves the team member’s decisions. Usually, this is the delegator. The third question is about identifying people whose input is critical but have no final say in the project. The fourth and final question is about identifying stakeholders who are interested in and affected by the decisions made.


In case of doubt, it’s always better to inform more people than fewer. The RACI model can help managers find the appropriate balance between overseeing a project and delegating tasks to team members.


Smart hiring

The Importance of Smart Hiring and Swift Firing in Startups

Effective startups take a thoughtful approach to hiring employees and act decisively when firing underperformers. When the author interviewed for his first job at IBM, he was asked if he could fire someone, but he couldn’t imagine ever needing to do so. However, in reality, around 20% of hires turn out to be underperformers, and even established companies can’t afford to carry dead weight. For startups with limited resources, retaining employees who aren’t contributing is even more problematic.


Firing underperformers is often seen as a last resort, but delaying the decision can have a negative impact on team morale. Underachievers can create resentment among high performers who feel they’re unfairly carrying the load. To avoid this, startups should act quickly to address performance issues. Sometimes, supportive intervention can help get an employee back on track, but if that’s not possible, it’s best to take swift action and let them go.


To prevent the need for firing, startups should be careful about who they hire. A thoughtful and thorough approach to the hiring process can help ensure that employees are a good fit for the company culture and capable of performing the required tasks. When evaluating candidates, managers should consider both their tangible skills and intangible qualities like willingness to go above and beyond and provide excellent customer service.


Startups need to be mindful of both hiring and firing decisions. Hiring the right people can prevent the need for difficult decisions down the line, while quick and decisive action can help preserve team morale when it becomes necessary to let someone go. Ultimately, taking a measured and thoughtful approach to employee management can help ensure a company’s success.


Entrepreneurship is not an easy road, and stress is something that business owners will inevitably encounter. Even successful entrepreneurs like Webb have experienced it firsthand. One day, he had to wake up early in the morning and drive for two hours to attend an 8:00 a.m. meeting in San Francisco. Before leaving, he checked his email and realized that he couldn’t log into his account even though he was using the correct password. 

He was also feeling unwell due to the flu, which made things worse. At this point, Webb took a deep breath and rebooted his laptop, which solved the issue.


The most important thing to remember when you encounter stressful situations is that they are only temporary. While it’s easy to panic and become overwhelmed, doing so will only make things worse. Instead, take a step back, assess the situation, and come up with a plan of action. A four-step plan is an effective approach to this: slow down, identify the cause of the crisis, develop a solution, and then proactively implement it. This requires creating some space between yourself and your work, so you can focus on the problem at hand. It is also important to anticipate potential problems and prioritize your tasks, working through them in order.


The key to success is to remain level-headed and stay focused on the task at hand, even in the face of adversity. Remembering that stressful situations are only temporary can be the key to overcoming them. This applies not only to business but also to life in general. Stress is inevitable, but by taking a step back, assessing the situation, and developing a plan of action, you can overcome even the most difficult of challenges.


The Ups and Downs of Competition in Business

Yahoo’s Hipmunk was developing a flight search tool when Google revealed its plan to launch its competing service. Competition is often seen as a challenge, but it also scares investors. Losing one investor can trigger others, leading to a mass exit. To counter this, you need to reassure your backers and stay calm. Wait until you figure out the size of the threat before worrying about raising less money.


In reality, the competition isn’t always a bad thing. When Google entered the market, existing travel industry companies, Expedia and Priceline, joined forces with Hipmunk to retain their position. The alliance pooled financial resources and expertise, transforming an inexperienced startup into a formidable opponent that blocked Google’s takeover bid.


Competition can also keep you on your toes, forcing you to stay focused and sharp. It can inspire you to innovate and improve your product, and ultimately benefit your customers. Moreover, it is important to note that just because a company has a well-known brand or is well-established, does not guarantee its success.


Therefore, it’s essential to take competition seriously but not to be afraid of it. One way to do that is to have a good understanding of your business and its market, and be aware of what your competitors are doing. Keeping an eye on the competition can provide useful insights and help you develop a better strategy. Remember, it’s not about eliminating the competition, but staying ahead of it by being more innovative, efficient, and effective.


Resolving problems

In times of crisis, the best thing to do is to confirm there’s a real problem and then act quickly to resolve it. This applies to both the authorities dealing with a bomb scare on a subway system and businesses. The first step is to listen to your employees since they are the first to identify any issues. You need to develop a system that allows you to assess the severity of a problem. In this regard, at eBay, they used a scale ranging from one to nine to classify and prioritize issues.

Once you’ve determined the gravity of the situation, you need to act quickly, sound the alarm, and resolve the issue as soon as possible. Moving swiftly is essential in crisis management, just like the example of Tesla, who immediately recalled all affected vehicles when they discovered a potential security problem related to seat belts. By acting swiftly, Tesla not only protected their customers but also avoided legal issues. 


To become a successful founder, you must learn to navigate challenging times, whether it’s in fundraising, delegation, or resolving crises, and ensure that you always steer your company towards success.


Launching a startup is tough and more often than not, they fail. To avoid this fate, you need to work hard, have a strong determination, and be willing to work long hours. It’s crucial to learn skills such as effective fundraising, firing employees who under perform, and motivating your team. With a can-do attitude and the ability to stay calm in crises, you’ll be prepared for success. Instead of settling for being good, aim to be great by comparing yourself to the best performers in your field. As the saying goes, shoot for the moon, and if you miss, you’ll land among the stars.

Inspired by a book  “Dear founder”; Maynard Webb & Carlye Adler


8 minutes read

From Idea to Income: Easy Startup Strategies That Work

Learn how to start a successful business by avoiding common pitfalls and following proven strategies from experienced entrepreneurs.