Congratulations! You’ve braved the storm of investor pitches, weathered the storm of rejections, and emerged victorious with a couple of interested investors. But hold on, the last lap of closing your funding round is where the real game begins. In this blog post, we’ll unravel the unspoken tricks that work and delve into the empowering world of deals that can make or break your funding dreams.


The rollercoaster of closing


After months of meticulous preparation, you find yourself on the verge of closing your funding round. However, as you approach the finish line, the terrain becomes rocky. Investors change their tune, deadlines elongate, and unexpected terms rear their heads, threatening to derail your progress.


You’ve entered the world of Deal Dynamics – a realm where tactics shift, control mechanisms come into play, and closing triggers dictate the game. But fear not, understanding these dynamics can be your secret weapon to securing a deal on your terms.


Mastering the psychology of deals


At this critical juncture, understanding the psychology behind power plays, control mechanisms, and deal-closing triggers becomes paramount. Learning the nuances of these dynamics can be your key to success, allowing you to close the deal with less stress and a reduced risk of blowups.


Investors are humans too


Before we dive into the Deal Dynamics, let’s remember that investors are humans with egos, timing constraints, ownership goals, and internal politics to navigate. Recognizing these human aspects behind the money is crucial as you navigate the intricate world of funding.


Navigating investor deal dynamics: Tips and tricks


1. Engendering FOMO (Fear of missing out)


Contrary to what investors claim, FOMO is real in the world of venture capital. Learn how to strategically create a sense of urgency and competition among investors, compelling them to act promptly.


2.FOLS (Fear of looking stupid)


Fear of looking stupid is a potent force. As a founder, you hold the reins in the final lap. Use the uncertainty surrounding the deal’s closure to your advantage, dictating who stays in and who gets dropped.


3.Fundraising as a game of information asymmetry


VCs often demand extensive information without revealing their level of interest. Equip yourself with the skills to balance this asymmetry, preventing your startup from becoming an open book.


4.The significance of disclosures


Timing and content matter when it comes to disclosing information. Understand when and how to release crucial details. Exclusivity is a luxury – price it accordingly.


5.Mastering timelines and deadlines


Maintaining control over your timeline signals strength to investors. Don’t let them play the clock against you. Be the one driving the negotiation, ensuring you don’t accept unfavorable terms due to time pressure.


6.Your business, your rules


Remember, it’s your business, your shares, and your timing. Issue deal terms that align with your vision, use templates that are fair to both sides, and take charge of the investor selection process.




Mastering the intricacies of Deal Dynamics is the key to navigating the challenging last lap of your funding journey. Understanding the human elements behind investor decisions, utilizing strategies like FOMO and managing information asymmetry, empowers you to dictate the terms of your funding round. This is your business, and by seizing control of the narrative, issuing fair deal terms, and driving your startup’s destiny, you can achieve success with confidence. As you approach the finish line, armed with knowledge and a strategic mindset, victory in the last lap is not just possible but well within reach.

Good luck, founders – may your journey be marked by success, resilience, and the realization of your entrepreneurial dreams!

3 minutes read

How to Successfully Close a Funding Round

A founder’s ultimate guide on how to navigate funding dynamics.