Many organizations struggle due to repetitive practices, expecting different outcomes. Let’s identify five pivotal questions to break this cycle, providing insight into what works, what doesn’t, and the necessary steps for improvement.


These questions are universally applicable, benefiting executives, managers, and small business owners.


What is our mission?


A well-defined mission serves as a guiding force. The first question, “What is our mission?” identifies an organization’s objectives, forming the core reason for its existence. 


It is very important to have a concise yet accurate mission statement. A robust mission aids adaptation to change while preserving core objectives and helps in evaluating opportunities aligned with organizational goals.


Who is our customer?


Identifying primary and secondary customers navigates the business landscape. The second question, “Who is our customer?” emphasizes understanding and distinguishing primary and supporting customers.


Primary customers directly benefit from the product or service, while supporting customers contribute to achieving the mission. Adapting to changing customer dynamics ensures organizational evolution while staying true to the mission.


What does our customer value?


Acknowledge and prioritize customer values. The third question, “What does our customer value?” highlights the significance of understanding customer values directly through feedback.


This question extends to supporting customers, ensuring a well-balanced approach that satisfies all stakeholders and contributes to organizational success.


What are our results?


Define success by recognizing the desired results. The fourth question, “What are our results?” emphasizes the role of leadership in identifying and achieving organizational goals.


Success is measured both qualitatively and quantitatively, considering short and long-term outcomes. Result-oriented evaluations guide organizations toward refining strategies and improving overall performance.


What is our plan?


Craft an effective plan for organizational success. The fifth question, “What is our plan?” underscores the importance of comprehensive planning aligned with the mission, vision, and goals.


Goals should be limited to a manageable number, with each translated into clear objectives and measurable action steps. Flexibility is crucial, as plans should undergo regular appraisals, allowing adjustments based on changing circumstances or unexpected opportunities.




To achieve organizational success, these five questions provide a comprehensive framework:


What is our mission?

Who is our customer?

What does the customer value?

What are our results?

What is our plan?


By answering these questions thoughtfully and consistently, organizations can revitalize their approaches, adapt to change, and align strategies with customer needs, ensuring sustained success in a dynamic business environment.

Inspired by a book “The Five Most Important Questions You Will Ever Ask About Your Organization”; Peter F. Drucker

2 minutes read

Revitalize Your Business With These 5 Questions

With these 5 questions you can break the cycle of repetitive practices & expecting different outcomes.